Others view collecting cards as an investment in case the economy hits another recession. Zenes said for some people it’s because they are stuck inside and bored. The boom is happening for a couple of reasons. “Attention guests: We have a limit of three per guest on each type of trading card,” reads a sign at a Target in Salt Lake City. The run on the cards somewhat resembles the mad-dash for toilet paper and sanitizer last March, with some big box stores putting quantity limits on them. People are collecting cards like Pokémon or the game Magic - but mainly it’s sports cards. In the year since the start of the coronavirus pandemic, the trading card industry has taken off. Its trading card shelves have been rendered scarce for weeks due to soaring demand. Ross Terrell A Target in Salt Lake City placed a quantity limit on the number of cards people could buy.
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